Wednesday, July 8, 2020
Keywords are Key - Public Relations
Keywords are Key - Public Relations Keywords are key to having your resume noticed! With the increasing prevalence of scanning technology, employing keywords in a resume to attract maximum attention by a human and/or computer scanner has become a critical component of building an attention getting resume. Keywords are the terms deemed by the employer to represent the essential job attributes. Each industry and profession has specific keywords. Companies and recruiters are searching resumes for specific keywords and key phrases to find the candidates with the skills, qualifications and expertise to fulfill the job requirements. Incorporating keywords into a resume and cover letter help you to secure optimum attention and outperform your competition. The keywords you select should portray your Value Proposition and match what the employer is seeking. Incorporating job specific and employer pertinent keywords in the top third of page 1 of your resume significantly elevates your chances of attracting the employers interest in your candidacy. How do you find the right keywords to secure maximum attention? Utilize your knowledge of the company, profession, industry and review online postings of similar positions. Each profession has the potential for hundreds of keywords. With the prevalence of electronic search capability, failure to incorporate the right keywords is not an option! The top 48 keywords in Public Relations are: Advertising Advocacy Advertising Agency Management Annual General Meetings Annual Reports Brand Management Budget / PL Communications Plan Community Affairs Community Engagement Conference Planning Consumer Attitudes Contract Negotiations Copy Writing Corporate Mission Corporate Planning Corporate Sponsorship Crisis Management Customer Communications Customer Relations Event Planning Facebook Fundraising Government Relations Investor Relations Issues Management LinkedIn MARCOM Marketing Collateral Media Buying Media Placement Media Planning Partnership Development Podcasting Press Conferences Press Releases Public Relations Public Service Announcement Publications Search Engine Optimization Shareholder Communications Social Media Speech Writing Strategic Planning Twitter Vendor Management VIP Protocol Website Development Contact Elite Resumes for a free resume critique from a Certified Professional Resume Writer. Keywords are Key - Public Relations Keywords are key to having your resume noticed! With the increasing prevalence of scanning technology, employing keywords in a resume to attract maximum attention by a human and/or computer scanner has become a critical component of building an attention getting resume. Keywords are the terms deemed by the employer to represent the essential job attributes. Each industry and profession has specific keywords. Companies and recruiters are searching resumes for specific keywords and key phrases to find the candidates with the skills, qualifications and expertise to fulfill the job requirements. Incorporating keywords into a resume and cover letter help you to secure optimum attention and outperform your competition. The keywords you select should portray your Value Proposition and match what the employer is seeking. Incorporating job specific and employer pertinent keywords in the top third of page 1 of your resume significantly elevates your chances of attracting the employers interest in your candidacy. How do you find the right keywords to secure maximum attention? Utilize your knowledge of the company, profession, industry and review online postings of similar positions. Each profession has the potential for hundreds of keywords. With the prevalence of electronic search capability, failure to incorporate the right keywords is not an option! The top 48 keywords in Public Relations are: Advertising Advocacy Advertising Agency Management Annual General Meetings Annual Reports Brand Management Budget / PL Communications Plan Community Affairs Community Engagement Conference Planning Consumer Attitudes Contract Negotiations Copy Writing Corporate Mission Corporate Planning Corporate Sponsorship Crisis Management Customer Communications Customer Relations Event Planning Facebook Fundraising Government Relations Investor Relations Issues Management LinkedIn MARCOM Marketing Collateral Media Buying Media Placement Media Planning Partnership Development Podcasting Press Conferences Press Releases Public Relations Public Service Announcement Publications Search Engine Optimization Shareholder Communications Social Media Speech Writing Strategic Planning Twitter Vendor Management VIP Protocol Website Development Contact Elite Resumes for a free resume critique from a Certified Professional Resume Writer.
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